Going online created more opportunities for newspapers, such as competing with broadcast journalism in presenting breaking news in a more timely manner. The credibility and strong brand recognition of well-established newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival. The movement away from the printing process can also help decrease costs.
NOI is much like hard-copy newspapers and have the same legal boundaries, such as laws regarding libel, privacy and copyright, also apply to online publications in most countries, such as in the USA. Also in the UK the Data Protection Act applies to online newspapers and news pages, as well as the PCC rules in the usa. But the distinction was not very clear to the public in the USA as to what was a blog or forum site and what was an online newspaper. In 2007, a ruling was passed to formally regulate USA based online newspapers, news audio, and news video websites covering the responsibilities expected of them and to clear up what is, and what isn’t, an online publication.
News reporters are being taught to shoot video and to write in the succinct manner necessary for the Internet news pages. Many are learning how to implement blogs and the ruling by the USA’s PCC should help this development of the internet. Some newspapers have attempted to integrate the internet into every aspect of their operations, i.e., reporters writing stories for both print and online, and classified advertisements appearing in both media; others operate websites that are more distinct from the printed newspaper. The Newspaper National Network LP is an online advertising sales partnership of the Newspaper Association of America and 25 major newspaper companies.